$,$$$,$$$/year
House of Cypress
House of Cypress
Helped restructure paid acquisition around stronger channels, higher-converting traffic, and a more disciplined testing process — contributing to the company's highest monthly revenue while materially improving ROAS and landing-page conversion.
Helped restructure paid acquisition around stronger channels, higher-converting traffic, and a more disciplined testing process — contributing to the company's highest monthly revenue while materially improving ROAS and landing-page conversion.
Year
2024
Year
2024
Year
2024
Industry
DTC Ecommerce | Gym Equipments
Industry
DTC Ecommerce | Gym Equipments
Industry
DTC Ecommerce | Gym Equipments
Project Duration
7 Months
Project Duration
7 Months
Project Duration
7 Months
Intro
House of Cypress had multiple acquisition channels running, but budget was fragmented and the business did not yet have a strong system for deciding where additional capital should go.
I worked directly with the founder to simplify the channel mix, improve conversion after the click, and create a more structured testing and optimization process.
Monthly paid-media spend was approximately $10K–$20K, while the business eventually reached its highest-ever monthly revenue of around $67K.
Based on the stated spend range and sustained 7+ ROAS achieved after optimization, the account had the capacity to produce approximately $70K–$140K in attributed revenue per month at those efficiency levels, depending on spend.
I would label this as an estimated run-rate, not total historical revenue.
Objective
To improve both acquisition efficiency and revenue by concentrating budget around the strongest channels, improving landing-page conversion, and creating a repeatable creative-testing process.
Challenge
The core problem was not simply traffic.
Budget allocation was fragmented, and the landing-page conversion rate was only around 0.18%, which limited how aggressively paid media could scale.
Creative testing also needed to become more systematic.
Result
Helped drive the company's highest monthly revenue of approximately $67K.
Managed approximately $10K–$20K/month in paid media.
Improved ROAS from 3.7 → 14.18 after consolidating channels and reallocating spend.
Maintained 7+ ROAS after establishing a more systematic optimization process.
At that efficiency, approximately $10K–$20K monthly spend could represent roughly $70K–$140K in attributed monthly revenue.
Improved landing-page conversion from 0.18% → 0.90%.
Worked directly with the founder on quarterly growth goals and performance priorities.
Supported approximately 40+ new creatives per month.
Latest Projects
$,$$$,$$$/year
House of Cypress
House of Cypress
Helped restructure paid acquisition around stronger channels, higher-converting traffic, and a more disciplined testing process — contributing to the company's highest monthly revenue while materially improving ROAS and landing-page conversion.
Helped restructure paid acquisition around stronger channels, higher-converting traffic, and a more disciplined testing process — contributing to the company's highest monthly revenue while materially improving ROAS and landing-page conversion.
Year
2024
Year
2024
Year
2024
Industry
DTC Ecommerce | Gym Equipments
Industry
DTC Ecommerce | Gym Equipments
Industry
DTC Ecommerce | Gym Equipments
Project Duration
7 Months
Project Duration
7 Months
Project Duration
7 Months
Intro
House of Cypress had multiple acquisition channels running, but budget was fragmented and the business did not yet have a strong system for deciding where additional capital should go.
I worked directly with the founder to simplify the channel mix, improve conversion after the click, and create a more structured testing and optimization process.
Monthly paid-media spend was approximately $10K–$20K, while the business eventually reached its highest-ever monthly revenue of around $67K.
Based on the stated spend range and sustained 7+ ROAS achieved after optimization, the account had the capacity to produce approximately $70K–$140K in attributed revenue per month at those efficiency levels, depending on spend.
I would label this as an estimated run-rate, not total historical revenue.
Objective
To improve both acquisition efficiency and revenue by concentrating budget around the strongest channels, improving landing-page conversion, and creating a repeatable creative-testing process.
Challenge
The core problem was not simply traffic.
Budget allocation was fragmented, and the landing-page conversion rate was only around 0.18%, which limited how aggressively paid media could scale.
Creative testing also needed to become more systematic.
Result
Helped drive the company's highest monthly revenue of approximately $67K.
Managed approximately $10K–$20K/month in paid media.
Improved ROAS from 3.7 → 14.18 after consolidating channels and reallocating spend.
Maintained 7+ ROAS after establishing a more systematic optimization process.
At that efficiency, approximately $10K–$20K monthly spend could represent roughly $70K–$140K in attributed monthly revenue.
Improved landing-page conversion from 0.18% → 0.90%.
Worked directly with the founder on quarterly growth goals and performance priorities.
Supported approximately 40+ new creatives per month.
Latest Projects
$,$$$,$$$/year
House of Cypress
House of Cypress
Helped restructure paid acquisition around stronger channels, higher-converting traffic, and a more disciplined testing process — contributing to the company's highest monthly revenue while materially improving ROAS and landing-page conversion.
Helped restructure paid acquisition around stronger channels, higher-converting traffic, and a more disciplined testing process — contributing to the company's highest monthly revenue while materially improving ROAS and landing-page conversion.
Year
2024
Year
2024
Year
2024
Industry
DTC Ecommerce | Gym Equipments
Industry
DTC Ecommerce | Gym Equipments
Industry
DTC Ecommerce | Gym Equipments
Project Duration
7 Months
Project Duration
7 Months
Project Duration
7 Months
Intro
House of Cypress had multiple acquisition channels running, but budget was fragmented and the business did not yet have a strong system for deciding where additional capital should go.
I worked directly with the founder to simplify the channel mix, improve conversion after the click, and create a more structured testing and optimization process.
Monthly paid-media spend was approximately $10K–$20K, while the business eventually reached its highest-ever monthly revenue of around $67K.
Based on the stated spend range and sustained 7+ ROAS achieved after optimization, the account had the capacity to produce approximately $70K–$140K in attributed revenue per month at those efficiency levels, depending on spend.
I would label this as an estimated run-rate, not total historical revenue.
Objective
To improve both acquisition efficiency and revenue by concentrating budget around the strongest channels, improving landing-page conversion, and creating a repeatable creative-testing process.
Challenge
The core problem was not simply traffic.
Budget allocation was fragmented, and the landing-page conversion rate was only around 0.18%, which limited how aggressively paid media could scale.
Creative testing also needed to become more systematic.
Result
Helped drive the company's highest monthly revenue of approximately $67K.
Managed approximately $10K–$20K/month in paid media.
Improved ROAS from 3.7 → 14.18 after consolidating channels and reallocating spend.
Maintained 7+ ROAS after establishing a more systematic optimization process.
At that efficiency, approximately $10K–$20K monthly spend could represent roughly $70K–$140K in attributed monthly revenue.
Improved landing-page conversion from 0.18% → 0.90%.
Worked directly with the founder on quarterly growth goals and performance priorities.
Supported approximately 40+ new creatives per month.