TURN PAID MEDIA
I help DTC ecommerce brands scale acquisition across Meta, Google, TikTok and Snapchat. Combining paid media, creative intelligence, data analysis and automation to make better decisions faster.
TURN PAID MEDIA
I help DTC ecommerce brands scale acquisition across Meta, Google, TikTok and Snapchat. Combining paid media, creative intelligence, data analysis and automation to make better decisions faster.
TURN PAID MEDIA
I help DTC ecommerce brands scale acquisition across Meta, Google, TikTok and Snapchat. Combining paid media, creative intelligence, data analysis and automation to make better decisions faster.
senior media
buyer
senior media
buyer
senior media
buyer
{
WHAT I OWN
}
MORE THAN MEDIA BUYING
Running ads is only one part of profitable acquisition. I work across the areas that determine whether paid media can actually scale.
01
PAID MEDIA
Meta • Google • TikTok • Snapchat
02
Creative
Find what's winning and understand why.
03
Growth
Find the constraint before spending more.
04
DATA
Better information. Faster decisions.
01
PAID MEDIA
Meta • Google • TikTok • Snapchat
02
Creative
Find what's winning and understand why.
03
Growth
Find the constraint before spending more.
04
DATA
Better information. Faster decisions.
01
PAID MEDIA
Meta • Google • TikTok • Snapchat
02
Creative
Find what's winning and understand why.
03
Growth
Find the constraint before spending more.
04
DATA
Better information. Faster decisions.
{
SELECTED EXPERIENCE
}
EXPERIENCE ACROSS DTC BRANDS in GLOBAL MARKETS
From early-stage testing to established ecommerce brands deploying seven figures per month in paid acquisition.
Trueclassic
US | Retail Brand
Trueclassic
US | Retail Brand
House of Cypress
AU | Gym Brand
House of Cypress
AU | Gym Brand
Habbot Studios
AU | Shoe Brand
Habbot Studios
AU | Shoe Brand
Not Coffee
AU | Coffee Brand
Not Coffee
AU | Coffee Brand
Encircled
CA | Retail Brand
Encircled
CA | Retail Brand
Kuki Kollection
UK | Retail Brand
Kuki Kollection
UK | Retail Brand
{
SELECTED RESULTS
}
PROOF BEFORE PROMISES
04
SCALE THE WINNERS
Cut losers, scale winners, find the next constraint and repeat.
04
SCALE THE WINNERS
Cut losers, scale winners, find the next constraint and repeat.
03
BUILD THE ENGINE
Turn opportunities into measurable tests that show us what works and why.
03
BUILD THE ENGINE
Turn opportunities into measurable tests that show us what works and why.
02
FIND THE CONSTRAINT
Audit the entire growth system to find the highest-leverage opportunities.
02
FIND THE CONSTRAINT
Audit the entire growth system to find the highest-leverage opportunities.
01
ACCESS & ALIGN
Connect the data and align on targets, margins, products and constraints.
01
ACCESS & ALIGN
Connect the data and align on targets, margins, products and constraints.
04
SCALE THE WINNERS
Cut losers, scale winners, find the next constraint and repeat.
03
BUILD THE ENGINE
Turn opportunities into measurable tests that show us what works and why.
02
FIND THE CONSTRAINT
Audit the entire growth system to find the highest-leverage opportunities.
01
ACCESS & ALIGN
Connect the data and align on targets, margins, products and constraints.
{
AI AUTOMATION
}
CREATIVE FEEDBACK LOOP
I use data and automation to shorten the learning loop between launching a creative and knowing what to do next.
1
NEW CREATIVE
Launch new concepts, angles and variations to test.
1
NEW CREATIVE
Launch new concepts, angles and variations to test.
1
NEW CREATIVE
Launch new concepts, angles and variations to test.
2
CREATIVE DATABASE
Organize every creative and connect it to performance.
2
CREATIVE DATABASE
Organize every creative and connect it to performance.
2
CREATIVE DATABASE
Organize every creative and connect it to performance.
3
CREATIVE ANALYSIS
Find what’s winning, losing and why.
3
CREATIVE ANALYSIS
Find what’s winning, losing and why.
3
CREATIVE ANALYSIS
Find what’s winning, losing and why.
4
ITERATE & SCALE
Build on proven winners and move more budget behind them.
4
ITERATE & SCALE
Build on proven winners and move more budget behind them.
4
ITERATE & SCALE
Build on proven winners and move more budget behind them.
{
ABOUT ME
}
SIX YEARS. 100+ BUSINESSES. ONE BIG LESSON
MORGAN
ESTRADA
MORGAN
ESTRADA
©2026
©2026
/MARKETING SINCE 2020
/MARKETING SINCE 2020
/MARKETING SINCE 2020
Hey!
Over the last 6+ years I've managed more than $10M in paid media across 100+ businesses.
From companies testing their first campaigns to established brands deploying seven figures per month.
I'm Morgan Estrada, a Senior Performance Media Buyer based in the Philippines, working with ecommerce businesses globally
The biggest lesson I've learned is that growth rarely comes from one clever campaign.
It comes from consistently finding what's working, understanding why and putting more capital behind it.
0
0
$ M
EstimatedRevenue Generated
0
0
$ M
EstimatedRevenue Generated
0
0
$ M
EstimatedRevenue Generated
0
0
$ M
Ad Budget Managed
0
0
$ M
Ad Budget Managed
0
0
$ M
Ad Budget Managed
0
0
Years Experience
0
0
Years Experience
0
0
Years Experience
0
0
Brands Worked With
0
0
Brands Worked With
0
0
Brands Worked With
Brands Worked With
{
COMPENSATION
}
HOW I COMPARE TO OTHERS
Marketing Agencies
$5k+
$5k+
USD / Mo
Higher retainers, often with multiple layers between you and execution.
Paid Media
Account strategy
Creative strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
Market Media Buyer
$3k
$3k
USD / Mo
Typically focused primarily on managing and optimizing the ad account.
Paid Media
Account Strategy
Creative Strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
My Model
$1k+%
$1k+%
USD / Mo
I own more of the growth loop while putting more of my compensation behind results.
Paid Media
Account Strategy
Creative Strategy
Growth Strategy
Data & Reporting
Automation Systems
Focused Client Load
Performance Aligned
Marketing Agencies
$5k+
$5k+
USD / Mo
Higher retainers, often with multiple layers between you and execution.
Paid Media
Account strategy
Creative strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
Market Media Buyer
$3k
$3k
USD / Mo
Typically focused primarily on managing and optimizing the ad account.
Paid Media
Account Strategy
Creative Strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
My Model
$1k+%
$1k+%
USD / Mo
I own more of the growth loop while putting more of my compensation behind results.
Paid Media
Account Strategy
Creative Strategy
Growth Strategy
Data & Reporting
Automation Systems
Focused Client Load
Performance Aligned
Marketing Agencies
$5k+
$5k+
USD / Mo
Higher retainers, often with multiple layers between you and execution.
Paid Media
Account strategy
Creative strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
Market Media Buyer
$3k
$3k
USD / Mo
Typically focused primarily on managing and optimizing the ad account.
Paid Media
Account Strategy
Creative Strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
My Model
$1k+%
$1k+%
USD / Mo
I own more of the growth loop while putting more of my compensation behind results.
Paid Media
Account Strategy
Creative Strategy
Growth Strategy
Data & Reporting
Automation Systems
Focused Client Load
Performance Aligned
YOU TAKE LESS FIXED RISK. I TAKE MORE PERFORMANCE RISK.
WHAT IS THE %?
WHY %?
At $350K in monthly sales, I may cost ~$1K more than a $3K media buyer. But only after the business has generated an additional $100K in monthly net sales.
{
PEOPLE I'VE WORKED WITH
}
DON'T JUST TAKE MY WORD FOR IT
Maecee G.
Executive Assistant
Morgan takes ownership. He doesn’t just manage campaigns—he actively looks for ways to improve the business.
Asit M.
Marketing Manager
Strong with both strategy and execution. He understands the numbers, creative, and what needs to happen next.
Jana H.
Creative Director
Very independent and easy to work with. He gets things done without needing constant direction.
Brandon D.
CEO
Reliable, proactive, and performance-focused. He communicates clearly and takes accountability for his work.
Leo T.
CEO
Morgan is analytical but practical. He turns performance data into clear actions instead of overcomplicating things.
Josh B
CEO
He’s constantly testing, learning, and looking for the next opportunity to scale.
{
FAQ
}
All of your questions in one place
Why is your guaranteed base only $1k?
How does the performance bonus work?
What happens if revenue doesn't grow?
What do you need from us?
Do you create ads?
Which platforms do you manage?
Do you work with US/UK/Australian teams?
Does your location affect communication?
How quickly do you start?
Is there a minimum commitment?
Who is this best for?
Why is your guaranteed base only $1k?
How does the performance bonus work?
What happens if revenue doesn't grow?
What do you need from us?
Do you create ads?
Which platforms do you manage?
Do you work with US/UK/Australian teams?
Does your location affect communication?
How quickly do you start?
Is there a minimum commitment?
Who is this best for?
Why is your guaranteed base only $1k?
How does the performance bonus work?
What happens if revenue doesn't grow?
What do you need from us?
Do you create ads?
Which platforms do you manage?
Do you work with US/UK/Australian teams?
Does your location affect communication?
How quickly do you start?
Is there a minimum commitment?
Who is this best for?
{
LET'S TALK
}
WHAT'S STOPPING YOU FROM SCALING?
Morgan Estrada
Senior Performance Media Buyer
If you're already generating meaningful ecommerce revenue and want to understand where paid growth is getting stuck, let's take a look.
We'll talk through the business, the numbers and the constraints and determine whether there's actually an opportunity worth pursuing.
{
LET'S TALK
}
WHAT'S STOPPING YOU FROM SCALING?
Morgan Estrada
Senior Performance Media Buyer
If you're already generating meaningful ecommerce revenue and want to understand where paid growth is getting stuck, let's take a look.
We'll talk through the business, the numbers and the constraints and determine whether there's actually an opportunity worth pursuing.
{
LET'S TALK
}
WHAT'S STOPPING YOU FROM SCALING?
Morgan Estrada
Senior Performance Media Buyer
If you're already generating meaningful ecommerce revenue and want to understand where paid growth is getting stuck, let's take a look.
We'll talk through the business, the numbers and the constraints and determine whether there's actually an opportunity worth pursuing.
TURN PAID MEDIA
I help DTC ecommerce brands scale acquisition across Meta, Google, TikTok and Snapchat. Combining paid media, creative intelligence, data analysis and automation to make better decisions faster.
TURN PAID MEDIA
I help DTC ecommerce brands scale acquisition across Meta, Google, TikTok and Snapchat. Combining paid media, creative intelligence, data analysis and automation to make better decisions faster.
TURN PAID MEDIA
I help DTC ecommerce brands scale acquisition across Meta, Google, TikTok and Snapchat. Combining paid media, creative intelligence, data analysis and automation to make better decisions faster.
senior media
buyer
senior media
buyer
senior media
buyer
{
WHAT I OWN
}
MORE THAN MEDIA BUYING
Running ads is only one part of profitable acquisition. I work across the areas that determine whether paid media can actually scale.
01
PAID MEDIA
Meta • Google • TikTok • Snapchat
02
Creative
Find what's winning and understand why.
03
Growth
Find the constraint before spending more.
04
DATA
Better information. Faster decisions.
01
PAID MEDIA
Meta • Google • TikTok • Snapchat
02
Creative
Find what's winning and understand why.
03
Growth
Find the constraint before spending more.
04
DATA
Better information. Faster decisions.
01
PAID MEDIA
Meta • Google • TikTok • Snapchat
02
Creative
Find what's winning and understand why.
03
Growth
Find the constraint before spending more.
04
DATA
Better information. Faster decisions.
{
SELECTED EXPERIENCE
}
EXPERIENCE ACROSS DTC BRANDS in GLOBAL MARKETS
From early-stage testing to established ecommerce brands deploying seven figures per month in paid acquisition.
Trueclassic
US | Retail Brand
Trueclassic
US | Retail Brand
House of Cypress
AU | Gym Brand
House of Cypress
AU | Gym Brand
Habbot Studios
AU | Shoe Brand
Habbot Studios
AU | Shoe Brand
Not Coffee
AU | Coffee Brand
Not Coffee
AU | Coffee Brand
Encircled
CA | Retail Brand
Encircled
CA | Retail Brand
Kuki Kollection
UK | Retail Brand
Kuki Kollection
UK | Retail Brand
{
SELECTED RESULTS
}
PROOF BEFORE PROMISES
04
SCALE THE WINNERS
Cut losers, scale winners, find the next constraint and repeat.
04
SCALE THE WINNERS
Cut losers, scale winners, find the next constraint and repeat.
03
BUILD THE ENGINE
Turn opportunities into measurable tests that show us what works and why.
03
BUILD THE ENGINE
Turn opportunities into measurable tests that show us what works and why.
02
FIND THE CONSTRAINT
Audit the entire growth system to find the highest-leverage opportunities.
02
FIND THE CONSTRAINT
Audit the entire growth system to find the highest-leverage opportunities.
01
ACCESS & ALIGN
Connect the data and align on targets, margins, products and constraints.
01
ACCESS & ALIGN
Connect the data and align on targets, margins, products and constraints.
04
SCALE THE WINNERS
Cut losers, scale winners, find the next constraint and repeat.
03
BUILD THE ENGINE
Turn opportunities into measurable tests that show us what works and why.
02
FIND THE CONSTRAINT
Audit the entire growth system to find the highest-leverage opportunities.
01
ACCESS & ALIGN
Connect the data and align on targets, margins, products and constraints.
{
AI AUTOMATION
}
CREATIVE FEEDBACK LOOP
I use data and automation to shorten the learning loop between launching a creative and knowing what to do next.
1
NEW CREATIVE
Launch new concepts, angles and variations to test.
1
NEW CREATIVE
Launch new concepts, angles and variations to test.
1
NEW CREATIVE
Launch new concepts, angles and variations to test.
2
CREATIVE DATABASE
Organize every creative and connect it to performance.
2
CREATIVE DATABASE
Organize every creative and connect it to performance.
2
CREATIVE DATABASE
Organize every creative and connect it to performance.
3
CREATIVE ANALYSIS
Find what’s winning, losing and why.
3
CREATIVE ANALYSIS
Find what’s winning, losing and why.
3
CREATIVE ANALYSIS
Find what’s winning, losing and why.
4
ITERATE & SCALE
Build on proven winners and move more budget behind them.
4
ITERATE & SCALE
Build on proven winners and move more budget behind them.
4
ITERATE & SCALE
Build on proven winners and move more budget behind them.
{
ABOUT ME
}
SIX YEARS. 100+ BUSINESSES. ONE BIG LESSON
MORGAN
ESTRADA
MORGAN
ESTRADA
©2026
©2026
/MARKETING SINCE 2020
/MARKETING SINCE 2020
/MARKETING SINCE 2020
Hey!
Over the last 6+ years I've managed more than $10M in paid media across 100+ businesses.
From companies testing their first campaigns to established brands deploying seven figures per month.
I'm Morgan Estrada, a Senior Performance Media Buyer based in the Philippines, working with ecommerce businesses globally
The biggest lesson I've learned is that growth rarely comes from one clever campaign.
It comes from consistently finding what's working, understanding why and putting more capital behind it.
0
0
$ M
EstimatedRevenue Generated
0
0
$ M
EstimatedRevenue Generated
0
0
$ M
EstimatedRevenue Generated
0
0
$ M
Ad Budget Managed
0
0
$ M
Ad Budget Managed
0
0
$ M
Ad Budget Managed
0
0
Years Experience
0
0
Years Experience
0
0
Years Experience
0
0
Brands Worked With
0
0
Brands Worked With
0
0
Brands Worked With
Brands Worked With
{
COMPENSATION
}
HOW I COMPARE TO OTHERS
Marketing Agencies
$5k+
$5k+
USD / Mo
Higher retainers, often with multiple layers between you and execution.
Paid Media
Account strategy
Creative strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
Market Media Buyer
$3k
$3k
USD / Mo
Typically focused primarily on managing and optimizing the ad account.
Paid Media
Account Strategy
Creative Strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
My Model
$1k+%
$1k+%
USD / Mo
I own more of the growth loop while putting more of my compensation behind results.
Paid Media
Account Strategy
Creative Strategy
Growth Strategy
Data & Reporting
Automation Systems
Focused Client Load
Performance Aligned
Marketing Agencies
$5k+
$5k+
USD / Mo
Higher retainers, often with multiple layers between you and execution.
Paid Media
Account strategy
Creative strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
Market Media Buyer
$3k
$3k
USD / Mo
Typically focused primarily on managing and optimizing the ad account.
Paid Media
Account Strategy
Creative Strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
My Model
$1k+%
$1k+%
USD / Mo
I own more of the growth loop while putting more of my compensation behind results.
Paid Media
Account Strategy
Creative Strategy
Growth Strategy
Data & Reporting
Automation Systems
Focused Client Load
Performance Aligned
Marketing Agencies
$5k+
$5k+
USD / Mo
Higher retainers, often with multiple layers between you and execution.
Paid Media
Account strategy
Creative strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
Market Media Buyer
$3k
$3k
USD / Mo
Typically focused primarily on managing and optimizing the ad account.
Paid Media
Account Strategy
Creative Strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
My Model
$1k+%
$1k+%
USD / Mo
I own more of the growth loop while putting more of my compensation behind results.
Paid Media
Account Strategy
Creative Strategy
Growth Strategy
Data & Reporting
Automation Systems
Focused Client Load
Performance Aligned
YOU TAKE LESS FIXED RISK. I TAKE MORE PERFORMANCE RISK.
WHAT IS THE %?
WHY %?
At $350K in monthly sales, I may cost ~$1K more than a $3K media buyer. But only after the business has generated an additional $100K in monthly net sales.
{
PEOPLE I'VE WORKED WITH
}
DON'T JUST TAKE MY WORD FOR IT
Maecee G.
Executive Assistant
Morgan takes ownership. He doesn’t just manage campaigns—he actively looks for ways to improve the business.
Asit M.
Marketing Manager
Strong with both strategy and execution. He understands the numbers, creative, and what needs to happen next.
Jana H.
Creative Director
Very independent and easy to work with. He gets things done without needing constant direction.
Brandon D.
CEO
Reliable, proactive, and performance-focused. He communicates clearly and takes accountability for his work.
Leo T.
CEO
Morgan is analytical but practical. He turns performance data into clear actions instead of overcomplicating things.
Josh B
CEO
He’s constantly testing, learning, and looking for the next opportunity to scale.
{
FAQ
}
All of your questions in one place
Why is your guaranteed base only $1k?
How does the performance bonus work?
What happens if revenue doesn't grow?
What do you need from us?
Do you create ads?
Which platforms do you manage?
Do you work with US/UK/Australian teams?
Does your location affect communication?
How quickly do you start?
Is there a minimum commitment?
Who is this best for?
Why is your guaranteed base only $1k?
How does the performance bonus work?
What happens if revenue doesn't grow?
What do you need from us?
Do you create ads?
Which platforms do you manage?
Do you work with US/UK/Australian teams?
Does your location affect communication?
How quickly do you start?
Is there a minimum commitment?
Who is this best for?
Why is your guaranteed base only $1k?
How does the performance bonus work?
What happens if revenue doesn't grow?
What do you need from us?
Do you create ads?
Which platforms do you manage?
Do you work with US/UK/Australian teams?
Does your location affect communication?
How quickly do you start?
Is there a minimum commitment?
Who is this best for?
{
LET'S TALK
}
WHAT'S STOPPING YOU FROM SCALING?
Morgan Estrada
Senior Performance Media Buyer
If you're already generating meaningful ecommerce revenue and want to understand where paid growth is getting stuck, let's take a look.
We'll talk through the business, the numbers and the constraints and determine whether there's actually an opportunity worth pursuing.
{
LET'S TALK
}
WHAT'S STOPPING YOU FROM SCALING?
Morgan Estrada
Senior Performance Media Buyer
If you're already generating meaningful ecommerce revenue and want to understand where paid growth is getting stuck, let's take a look.
We'll talk through the business, the numbers and the constraints and determine whether there's actually an opportunity worth pursuing.
{
LET'S TALK
}
WHAT'S STOPPING YOU FROM SCALING?
Morgan Estrada
Senior Performance Media Buyer
If you're already generating meaningful ecommerce revenue and want to understand where paid growth is getting stuck, let's take a look.
We'll talk through the business, the numbers and the constraints and determine whether there's actually an opportunity worth pursuing.
TURN PAID MEDIA
I help DTC ecommerce brands scale acquisition across Meta, Google, TikTok and Snapchat. Combining paid media, creative intelligence, data analysis and automation to make better decisions faster.
TURN PAID MEDIA
I help DTC ecommerce brands scale acquisition across Meta, Google, TikTok and Snapchat. Combining paid media, creative intelligence, data analysis and automation to make better decisions faster.
TURN PAID MEDIA
I help DTC ecommerce brands scale acquisition across Meta, Google, TikTok and Snapchat. Combining paid media, creative intelligence, data analysis and automation to make better decisions faster.
senior media
buyer
senior media
buyer
senior media
buyer
{
WHAT I OWN
}
MORE THAN MEDIA BUYING
Running ads is only one part of profitable acquisition. I work across the areas that determine whether paid media can actually scale.
01
PAID MEDIA
Meta • Google • TikTok • Snapchat
02
Creative
Find what's winning and understand why.
03
Growth
Find the constraint before spending more.
04
DATA
Better information. Faster decisions.
01
PAID MEDIA
Meta • Google • TikTok • Snapchat
02
Creative
Find what's winning and understand why.
03
Growth
Find the constraint before spending more.
04
DATA
Better information. Faster decisions.
01
PAID MEDIA
Meta • Google • TikTok • Snapchat
02
Creative
Find what's winning and understand why.
03
Growth
Find the constraint before spending more.
04
DATA
Better information. Faster decisions.
{
SELECTED EXPERIENCE
}
EXPERIENCE ACROSS DTC BRANDS in GLOBAL MARKETS
From early-stage testing to established ecommerce brands deploying seven figures per month in paid acquisition.
Trueclassic
US | Retail Brand
Trueclassic
US | Retail Brand
House of Cypress
AU | Gym Brand
House of Cypress
AU | Gym Brand
Habbot Studios
AU | Shoe Brand
Habbot Studios
AU | Shoe Brand
Not Coffee
AU | Coffee Brand
Not Coffee
AU | Coffee Brand
Encircled
CA | Retail Brand
Encircled
CA | Retail Brand
Kuki Kollection
UK | Retail Brand
Kuki Kollection
UK | Retail Brand
{
SELECTED RESULTS
}
PROOF BEFORE PROMISES
04
SCALE THE WINNERS
Cut losers, scale winners, find the next constraint and repeat.
04
SCALE THE WINNERS
Cut losers, scale winners, find the next constraint and repeat.
03
BUILD THE ENGINE
Turn opportunities into measurable tests that show us what works and why.
03
BUILD THE ENGINE
Turn opportunities into measurable tests that show us what works and why.
02
FIND THE CONSTRAINT
Audit the entire growth system to find the highest-leverage opportunities.
02
FIND THE CONSTRAINT
Audit the entire growth system to find the highest-leverage opportunities.
01
ACCESS & ALIGN
Connect the data and align on targets, margins, products and constraints.
01
ACCESS & ALIGN
Connect the data and align on targets, margins, products and constraints.
04
SCALE THE WINNERS
Cut losers, scale winners, find the next constraint and repeat.
03
BUILD THE ENGINE
Turn opportunities into measurable tests that show us what works and why.
02
FIND THE CONSTRAINT
Audit the entire growth system to find the highest-leverage opportunities.
01
ACCESS & ALIGN
Connect the data and align on targets, margins, products and constraints.
{
AI AUTOMATION
}
CREATIVE FEEDBACK LOOP
I use data and automation to shorten the learning loop between launching a creative and knowing what to do next.
1
NEW CREATIVE
Launch new concepts, angles and variations to test.
1
NEW CREATIVE
Launch new concepts, angles and variations to test.
1
NEW CREATIVE
Launch new concepts, angles and variations to test.
2
CREATIVE DATABASE
Organize every creative and connect it to performance.
2
CREATIVE DATABASE
Organize every creative and connect it to performance.
2
CREATIVE DATABASE
Organize every creative and connect it to performance.
3
CREATIVE ANALYSIS
Find what’s winning, losing and why.
3
CREATIVE ANALYSIS
Find what’s winning, losing and why.
3
CREATIVE ANALYSIS
Find what’s winning, losing and why.
4
ITERATE & SCALE
Build on proven winners and move more budget behind them.
4
ITERATE & SCALE
Build on proven winners and move more budget behind them.
4
ITERATE & SCALE
Build on proven winners and move more budget behind them.
{
ABOUT ME
}
SIX YEARS. 100+ BUSINESSES. ONE BIG LESSON
MORGAN
ESTRADA
MORGAN
ESTRADA
©2026
©2026
/MARKETING SINCE 2020
/MARKETING SINCE 2020
/MARKETING SINCE 2020
Hey!
Over the last 6+ years I've managed more than $10M in paid media across 100+ businesses.
From companies testing their first campaigns to established brands deploying seven figures per month.
I'm Morgan Estrada, a Senior Performance Media Buyer based in the Philippines, working with ecommerce businesses globally
The biggest lesson I've learned is that growth rarely comes from one clever campaign.
It comes from consistently finding what's working, understanding why and putting more capital behind it.
0
0
$ M
EstimatedRevenue Generated
0
0
$ M
EstimatedRevenue Generated
0
0
$ M
EstimatedRevenue Generated
0
0
$ M
Ad Budget Managed
0
0
$ M
Ad Budget Managed
0
0
$ M
Ad Budget Managed
0
0
Years Experience
0
0
Years Experience
0
0
Years Experience
0
0
Brands Worked With
0
0
Brands Worked With
0
0
Brands Worked With
Brands Worked With
{
COMPENSATION
}
HOW I COMPARE TO OTHERS
Marketing Agencies
$5k+
$5k+
USD / Mo
Higher retainers, often with multiple layers between you and execution.
Paid Media
Account strategy
Creative strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
Market Media Buyer
$3k
$3k
USD / Mo
Typically focused primarily on managing and optimizing the ad account.
Paid Media
Account Strategy
Creative Strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
My Model
$1k+%
$1k+%
USD / Mo
I own more of the growth loop while putting more of my compensation behind results.
Paid Media
Account Strategy
Creative Strategy
Growth Strategy
Data & Reporting
Automation Systems
Focused Client Load
Performance Aligned
Marketing Agencies
$5k+
$5k+
USD / Mo
Higher retainers, often with multiple layers between you and execution.
Paid Media
Account strategy
Creative strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
Market Media Buyer
$3k
$3k
USD / Mo
Typically focused primarily on managing and optimizing the ad account.
Paid Media
Account Strategy
Creative Strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
My Model
$1k+%
$1k+%
USD / Mo
I own more of the growth loop while putting more of my compensation behind results.
Paid Media
Account Strategy
Creative Strategy
Growth Strategy
Data & Reporting
Automation Systems
Focused Client Load
Performance Aligned
Marketing Agencies
$5k+
$5k+
USD / Mo
Higher retainers, often with multiple layers between you and execution.
Paid Media
Account strategy
Creative strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
Market Media Buyer
$3k
$3k
USD / Mo
Typically focused primarily on managing and optimizing the ad account.
Paid Media
Account Strategy
Creative Strategy
Data & Reporting
Growth Strategy
Automation Systems
Focused Client Load
Performance Aligned
My Model
$1k+%
$1k+%
USD / Mo
I own more of the growth loop while putting more of my compensation behind results.
Paid Media
Account Strategy
Creative Strategy
Growth Strategy
Data & Reporting
Automation Systems
Focused Client Load
Performance Aligned
YOU TAKE LESS FIXED RISK. I TAKE MORE PERFORMANCE RISK.
WHAT IS THE %?
WHY %?
At $350K in monthly sales, I may cost ~$1K more than a $3K media buyer. But only after the business has generated an additional $100K in monthly net sales.
{
PEOPLE I'VE WORKED WITH
}
DON'T JUST TAKE MY WORD FOR IT
Maecee G.
Executive Assistant
Morgan takes ownership. He doesn’t just manage campaigns—he actively looks for ways to improve the business.
Asit M.
Marketing Manager
Strong with both strategy and execution. He understands the numbers, creative, and what needs to happen next.
Jana H.
Creative Director
Very independent and easy to work with. He gets things done without needing constant direction.
Brandon D.
CEO
Reliable, proactive, and performance-focused. He communicates clearly and takes accountability for his work.
Leo T.
CEO
Morgan is analytical but practical. He turns performance data into clear actions instead of overcomplicating things.
Josh B
CEO
He’s constantly testing, learning, and looking for the next opportunity to scale.
{
FAQ
}
All of your questions in one place
Why is your guaranteed base only $1k?
How does the performance bonus work?
What happens if revenue doesn't grow?
What do you need from us?
Do you create ads?
Which platforms do you manage?
Do you work with US/UK/Australian teams?
Does your location affect communication?
How quickly do you start?
Is there a minimum commitment?
Who is this best for?
Why is your guaranteed base only $1k?
How does the performance bonus work?
What happens if revenue doesn't grow?
What do you need from us?
Do you create ads?
Which platforms do you manage?
Do you work with US/UK/Australian teams?
Does your location affect communication?
How quickly do you start?
Is there a minimum commitment?
Who is this best for?
Why is your guaranteed base only $1k?
How does the performance bonus work?
What happens if revenue doesn't grow?
What do you need from us?
Do you create ads?
Which platforms do you manage?
Do you work with US/UK/Australian teams?
Does your location affect communication?
How quickly do you start?
Is there a minimum commitment?
Who is this best for?
{
LET'S TALK
}
WHAT'S STOPPING YOU FROM SCALING?
Morgan Estrada
Senior Performance Media Buyer
If you're already generating meaningful ecommerce revenue and want to understand where paid growth is getting stuck, let's take a look.
We'll talk through the business, the numbers and the constraints and determine whether there's actually an opportunity worth pursuing.
{
LET'S TALK
}
WHAT'S STOPPING YOU FROM SCALING?
Morgan Estrada
Senior Performance Media Buyer
If you're already generating meaningful ecommerce revenue and want to understand where paid growth is getting stuck, let's take a look.
We'll talk through the business, the numbers and the constraints and determine whether there's actually an opportunity worth pursuing.
{
LET'S TALK
}
WHAT'S STOPPING YOU FROM SCALING?
Morgan Estrada
Senior Performance Media Buyer
If you're already generating meaningful ecommerce revenue and want to understand where paid growth is getting stuck, let's take a look.
We'll talk through the business, the numbers and the constraints and determine whether there's actually an opportunity worth pursuing.